When it comes to securing a mortgage, exceeding customer service, keeping a deal together, and communication are crucial factors that can be more important than the interest rate. Here's why:

Keeping a deal together: A lender who provides excellent customer service can help keep the deal together by anticipating potential roadblocks, providing guidance, and communicating effectively with all parties involved in the transaction. They may be able to find creative solutions to problems and ensure that the closing process goes smoothly.
Communication: Communication is key when it comes to securing a mortgage. A lender who exceeds customer service will be available to answer your questions, provide updates, and offer guidance throughout the process. They may also be proactive in their communication, anticipating potential issues and keeping you informed of any changes.
Peace of mind: When working with a lender who exceeds customer service, you can have peace of mind knowing that they have your best interests at heart. They will be focused on ensuring that you get the best loan for your needs and will work diligently to keep the deal on track. This can make the home buying process less stressful and more enjoyable.
Reputation: A lender who provides excellent customer service and communication is likely to have a strong reputation in the industry. This can provide confidence that they have a track record of successfully helping borrowers secure mortgages and achieve their financial goals.

In summary, while the interest rate is an important factor, exceeding customer service, keeping a deal together, and communication can be even more important. A lender who provides excellent service can anticipate and address potential issues, communicate effectively, provide peace of mind, and have a strong reputation in the industry. It's important to evaluate all factors when selecting a lender to ensure that you find the right fit for your specific financial needs and goals.